For the celebrity endorsement assignment, I decided to Review Jake Sweitzer's blog post about Tiger Woods. His article was regarding Tiger's contract with Pepsi/Gatorade before and after his "scandal". Jake says that Tiger is the greatest athlete of al time and that Pepsi/Gatorade was lucky to have him. He states that with Tiger on their team, they can increase their revenue and their reputation. He says that when consumers see Tiger drinking Gatorade, it makes them want to drink Gatorade, thus being more like him.
Jake goes on informing us that Tiger was dropped from his contract with Pepsi/Gatorade after he cheated on his wife and was publically humiliated in front of the entire nation. Jake says that this is a bad thing for Pepsi/Gatorade because they will probably lose money without Tiger on their side. I agree with this to some extent, but I can see why the company dropped him. He is seen as a "bad guy" to many Americans and many golf fans as well. They made a business decision and chose not to represent someone that should not be a role model. I agree with Pepsi/Gatorade's decision to drop Tiger from the endorsement ads because he should not be someone that children look up to. Only time will show us what decision the company should have made, but for now... I think it was the right one.
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