Celebrity Endorsement: Alton Brown for Welch's Grape Juice

I chose to look at food network celebrity, Alton Brown's new commercials for Welch's grape juice. He advertises Welch's grape juice as healthy and nutritious. He talks about the Concord grape or "vitus labrusca," stating that when the grapes are squeezed, they release natural antioxidants called polyphenols which help prevent cell damage. This all helps with one's immune system, heart and mind and the juice is tasty too! Here's the commercial, called "To Health". I think Alton Brown was the perfect celebrity to endorse this product, because he really knows what he is talking about. He is an amazing chef as well as a food scientist and has his own show on food network devoted to discussing the nutrients and attributes of various foods. The add campaign is relatively new, but I think it will certainly increase the sales of Welch's juice due to Alton's credibility as well as the information presented in the commercial. There is a lot of information about the health benefits of red and purple grapes. I looked to Mayo Clinic to provide answers and found an article regarding the health benefits of grapes to be similar to the heart benefits of wine. The article mentions that grapes can help lower risk for blood clots, reduce cholesterol, decrease damage to blood vessels in one's heart, and helping maintain healthy blood pressure.